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PRE-FEASIBILITY, FEASIBILITY STUDIES, AND FINAL DESIGNS: THE MARKET SYSTEM OF THE CITY OF GUAYAQUIL

This study was funded by the World Bank and the Municipal Development Program (PDM). The  objective  was  to  provide consulting  services  in  the  areas  of  research, design, and Implementation of a new urban commercial system for the city of Guayaquil.The   market   system   to   be   proposed    will  outline    three   types   of  intervention:

1. Construction of new market     facilities,    (both retail      and    wholesale).

2. Renovation, improvement, expansion, and/or determination of alternative uses for existing local markets.

3. Reordering the  hops and/or  moving them elsewhere, according to the current scenario of combined retail, and bulk distribution sales.

The study area includes both the consolidated, and   the   peripheric non-consolidated  urban Sectors of Guayaquil’s sites, were the formal and informal market activity place.  Additional   outlets   could be   proposed   within  these   boundaries, in order to cover the unsatisfied demand. In   Guayaquil, as  in  other Latin  American cities, food  distribution is characterized by the coexistence of a traditional system made up of both retailers and wholesalers. It is also made of a modern supermarket system, in which the private sector assumes both roles.  Additionally, there  is a wholesale sub-system that stems from the agro-industrial  sector (processed food),  which  is sold to the consumer without intermediaries.